In this project, I worked on IdeaFex web platform which is a marketplace for goods & services powered by distributed ledger technology. The would use the distributed ledger technology as a tool to enhance the flow of resources and will be an e-marketplace formula to goods & services with smart contracting.
Duration: Dec'18 - Feb'19 (3 months)
My Role: User researcher
Tools Used: Balsamiq, Xtensio, Figma, Illustrator
With the exception of public offerings of a few asset classes for mature companies, existing methods to reach deals are bound to serial deal flow: repetitive deal attempts take place with each new potential partner.
The marginal cost in scaling up deal search leads companies to accept “ok” deals rather than getting the best ones. Imbalances in these costs across geographies and industries magnify imbalances in resource allocation.
Poor access drives up imbalances in power in deal-making. Weaknesses such as inexperience for entrepreneurs, shortage of time for cash-strapped firms, and information asymmetry in general can be exploited.
Based on the user research results data, we created personas for 2 basic users- Investors and Fundraisers with different problems faced by each of them.
Investors Personas (click here to view full resolution)
Fundraisers Personas (click here to view full resolution)
After brainstorming and creating user personas, we finally decided on a suitable solution for our problem space and what features or functionality will it possess. Also, we created the White Paper to detail everything n the process.
After we had brainstormed potential solutions and analyzed pain points, we created a detailed site map outlining features needs to be developed. This allowed us to get a grasp into how the platform would work system-wide. This allowed me to start designing a specific step-by-step process.
Designing for the user experience began from sketching out a typical user journey based on the accomplishment of specific tasks within the app.
Based on the main features and task flow of our platform, we created initial sketches & wireframes of our prototype with the following user flows: We used Balsamiq as the tool for Low-Fidelity prototyping the app.
I helped the startup by visualizing the idea by providing wireframes and site maps. This was my first fintech project and was a great experience collaborating with developers and other team members which helped me in understand the holistic idea.
This team had a shared leadership style which clearly defined roles and responsibilities from the start of the project. This made team management very easy and effective which helped the tasks become successful.
© Made with by Paarmita Bhargava
